O que é Retorno sobre investimento?

A sua sigla em inglês, significa: Return on Investiment ou no português, Retorno sobre o investimento.

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Ele é um índice baseado no retorno dos seus investimentos sobre as áreas de marketing, atendimento ao cliente ou na área de gestão de pessoas.

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Serve como índice, para apontar se o dinheiro investido na sua empresa ou projeto está trazendo resultados monetários positivos.

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Para ter clareza na hora de entender a lucratividade em cima dos investimentos feitos na sua empresa, e também, como forma de comparativo de desempenho.

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O cálculo é fácil! Usamos a fórmula a seguir:

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Exemplo

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Como o ROI é um índice que geralmente é expresso de maneira percentual, você ainda pode multiplicar esse valor por 100, assim:

[{"selector":"#anim-9595db37-8d9f-4708-90ba-c91a8bdab1de [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.22961945131945%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-67dd00a9-c0b4-4fef-b4c1-ef41bdb5105c","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72d9a898-98d1-4372-97bd-8b680ffc3c25","keyframes":{"transform":["rotate(-90deg) translate3d(-265.69342%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-91adeaa9-55cc-4f6e-9951-cd8247c5e77a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-534bbc95-c95e-4746-ab5c-57ad1915e22f","keyframes":{"transform":["rotate(-198deg) translate3d(-54.03227%, 0px, 0) rotate(198deg)","rotate(-198deg) translate3d(0px, 0px, 0) rotate(198deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-30c53b63-baf0-47a2-a2ef-c61c8c26fcdf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f446b37d-9431-4165-920a-8859166a0261","keyframes":{"transform":["rotate(-119deg) translate3d(58.06452%, 0px, 0) rotate(119deg)","rotate(-119deg) translate3d(0px, 0px, 0) rotate(119deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5b75bf1-c93f-4438-9448-033753636861","keyframes":{"transform":["translate3d(-119.66102%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bd2374d2-c2e0-4f93-9cd2-c6b8f8845210","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-54b58320-4896-44c0-8916-e5ea0b62dc1a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e0b811b8-4783-448a-9940-1c2eefd15bdc","keyframes":{"transform":["translate3d(-117.15976%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10009e7b-e14b-46aa-8146-7608d4dbdb8e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f90b218-551e-47b8-a69a-d44f91c63511","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-33a9a56c-b068-4166-a663-4fb12b2c7de7","keyframes":{"transform":["translate3d(-120%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0518a37c-051d-4198-a7bf-f694f5dcca8d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3450bbf8-3d02-4551-b99b-d4346fdc4dee","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-2370b7e1-cf46-498d-9855-619ab3002b7a","keyframes":{"transform":["translate3d(-120%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5384b923-aa94-409f-8451-4cf881673e69","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83a1c802-b071-43c5-85b2-545af73e26ff","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] O resultado do seu ROI foi de 700% Aprenda mais

Para calcular em quanto tempo esse retorno sobre o investimento se pagará sozinho, também aplicamos uma fórmula

[{"selector":"#anim-ab8590a9-5b95-4d4d-8fb4-ac012f958d36 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.22961945131945%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-305cc67d-4fda-4050-bbb0-660fd74175c8","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b11f16f-9113-41d6-b4c5-90a5283b6fcc","keyframes":{"transform":["rotate(-90deg) translate3d(-265.69342%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-77ffc708-c0bb-4796-8fbe-ab4a2176668b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e4cba78c-52e7-4ad3-8839-d1b465d77efa","keyframes":{"transform":["rotate(-198deg) translate3d(-54.03227%, 0px, 0) rotate(198deg)","rotate(-198deg) translate3d(0px, 0px, 0) rotate(198deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2e237cf-ca49-4172-879b-0b8c13d7bb66","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3090bba4-3db8-4017-9446-38d0e2c0e29e","keyframes":{"transform":["rotate(-119deg) translate3d(58.06452%, 0px, 0) rotate(119deg)","rotate(-119deg) translate3d(0px, 0px, 0) rotate(119deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b3f05a5-95c0-47ff-a539-11915d4be65b","keyframes":{"transform":["translate3d(-116.27119%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9ce9fff-df79-440b-a8ea-a6cc56f189ef","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0824501c-0929-41c2-b991-5540fd44a8c0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-d3fe771c-ee36-41a2-99df-5046fef51a75","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-120b07c1-a285-44c9-acf7-5a1e4dff6a75","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-73407bb3-1039-455e-b513-f75f08c2a2a4","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] PRI = Investimento Total / Lucro Líquido Aprenda mais

[{"selector":"#anim-27ce39a6-734f-40e3-a1c9-5aa20196fe86","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e3ef0796-69aa-434f-acf6-818d8939f776","keyframes":{"transform":["rotate(-90deg) translate3d(-265.69342%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-11301524-a744-4ed9-83c9-a7c74f5fe822","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b4db2acd-bf41-4622-bf65-20f75308bb51","keyframes":{"transform":["rotate(-198deg) translate3d(-54.03227%, 0px, 0) rotate(198deg)","rotate(-198deg) translate3d(0px, 0px, 0) rotate(198deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3fcf6ab5-36b5-45ba-85ab-d6a0def37162","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c78ef2c-0707-465b-bb0f-c4fd41ed7583","keyframes":{"transform":["rotate(-119deg) translate3d(58.06452%, 0px, 0) rotate(119deg)","rotate(-119deg) translate3d(0px, 0px, 0) rotate(119deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f368103-3427-4ab4-a108-39f8167efae4","keyframes":{"transform":["translate3d(-153.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a6f18fc-e30f-406b-8273-34e290817ece","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b05f1f58-2004-4bce-a836-f3c929966c51","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-22bae05b-cc42-4fce-8bdf-58fc8c31bbfc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.233667133513382%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-7f86e160-5b29-4821-9219-7e67a9cfa31b","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.5)","offset":0.33},{"transform":"scale(0.95)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":2}] [{"selector":"#anim-57f90cac-0329-4103-bbb3-d33ae83cc3a9","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Assista o vídeo Gostou do assunto e quer saber mais? YouTube

O que é Retorno sobre investimento?

ROI

A sua sigla em inglês, significa: Return on Investiment ou no português, Retorno sobre o investimento.

Ele é um índice baseado no retorno dos seus investimentos sobre as áreas de marketing, atendimento ao cliente ou na área de gestão de pessoas.

Serve como índice, para apontar se o dinheiro investido na sua empresa ou projeto está trazendo resultados monetários positivos.

Para que serve?

Para ter clareza na hora de entender a lucratividade em cima dos investimentos feitos na sua empresa, e também, como forma de comparativo de desempenho.

Por que calcular?

O cálculo é fácil! Usamos a fórmula a seguir:

ROI= (Lucro - Investimento)

Investimento

Exemplo

400.000 - 50.000 = 350.000

Agora dividimos esse resultado pelo valor do investimento

350.000 / 50.000 = 7

Como o ROI é um índice que geralmente é expresso de maneira percentual, você ainda pode multiplicar esse valor por 100, assim:

7*100 = 700

Pronto!

Para calcular em quanto tempo esse retorno sobre o investimento se pagará sozinho, também aplicamos uma fórmula